Priyanka Lugani established Aamaya, an English brand specializing in designer jewelry. She launched the venture at just 18 years old, aiming to realize her creative visions through her own enterprise. Her collections are deeply personal, mirroring her unique perspective on life. Having moved frequently with her family during her youth and left behind cherished locations, she felt a strong urge to capture all that mattered to her within a single artistic expression.
Although Priyanka was born in India, her products contain motifs not only from her native country. Impressions from the colorful markets of Delhi are intertwined with the colorful streets of Istanbul, the splendor of Hong Kong and the Manhattan avant-garde. It is not without reason that the brand’s philosophical position is a harmonious unification of Western and Eastern cultures.
At the same time, the founder of the brand selects the most impressive elements from them: complexity of color solutions (Türkiye); oriental design (India); whimsicality of stones (China); practicality (USA).
Another important nuance: the owner of the company often endows the silk bracelets she wove with charms, so they bring good luck, protection and happiness to their owners. Each jewelry attribute is personalized and delights with a reverent attitude to detail, amazing design, and inner energy.
For her work, the craftswoman uses rose gold, sterling silver, diamonds, topazes and other noble materials. In the hands of a skilled designer, they become beautiful earrings, necklaces, bracelets, and studded cuffs.
Despite the youth of the company, its popularity has gone far ahead, gaining recognition not only in America, but also in other countries around the world.
