Tateossian established its first standalone retail location at London’s Royal Exchange in 2001, later launching its flagship boutique in 2004 at Duke of York Square on Chelsea’s King’s Road.
Robert Tatosyan, whose international background and passion for global travel shaped his worldview, was born in Kuwait and educated in French schools across Rome, while currently residing and working in England. Tateossian, who fluently speaks seven languages, studied international finance at the renowned Wharton School in Pennsylvania before embarking on a prosperous career in investment banking at Merrill Lynch in London.
After seven years in the financial sector, he felt prepared to realize his dream by launching his own enterprise. Driven by his creative flair, appreciation for luxury, and meticulous attention to detail, he turned his focus to jewelry. His objective has consistently been to craft a collection of accessories for men and women that embody his personal ethos: distinctive, fashionable, and superior in quality. Robert Tateosyan has rightfully earned the title “King of Cufflinks,” as his elegant yet slightly bold designs have become highly sought after by brand enthusiasts.
Beyond cufflinks, which serve as the company’s signature item, the TSUM corner features rings, bracelets, and tie clips. Each season, Tateossian introduces customers to over 250 new cufflink designs. A recent highlight from the well-known label is the Rare Stones collection, comprising 150 exclusive pairs.
Over two decades, the Tateossian brand has presented the world with more than 4,000 designs and roughly 12,000 cufflinks, ranging from ruby and 18-karat gold pieces to quirky optical fiber models and watch-integrated cufflinks. The company collaborates with prestigious fashion houses such as Cerruti, Hugo Boss, and Ermenegildo Zegna. Their product range includes cufflinks, rings, bracelets, pendants, and watches for both genders, crafted from traditional materials like silver, gold, and steel, as well as onyx, lapis lazuli, and fiberglass.
