Joan and Andy Horner, the founders of Premier Designs, originally aimed to build a modest family enterprise by recruiting women they knew, particularly young mothers who could not work in traditional office settings.
The brand’s appeal expanded swiftly, transcending U.S. boundaries. Premier Designs adopted a product aesthetic rooted in mid-century classic costume jewelry. Their pieces match the design and craftsmanship of top vintage examples from that era.
Early collections achieved such significant success that production needed immediate scaling. This rapid growth extended well beyond America. Achievements stemmed from a carefully chosen style inspired by mid-century classics, alongside superior quality and strategic marketing. Notably, the Premier Designs name appears in numerous reference guides on American antique and vintage costume jewelry.
